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Image credit: Yaokaya/Shutterstock.com Illicit tobacco buying has surged across Great Britain, with younger and more disadvantaged people among the most likely to turn to illegal sources, according to a new study published in Nicotine and Tobacco Research

Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+

As more education about the health effects of smoking came to light, the prominence of tobacco smoking started to decrease through the decades

However, prices can vary depending on the brand, type of device, and the region in which the store is located