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Because it provides a platform for in-depth, anonymous discussions, Reddit is a valuable starting point to uncover ways that consumers circumvent flavored tobacco product policies, the authors write

Based in Switzerland, JTI held about 10% of the total global cigarette market in 2023, according to Euromonitor International.** As is characteristic of the others in the Big 4, JTI is known to attempt to undermine public health policies

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Costs were modest due to the low pay grade of the staff involved and the brevity of the intervention